Meta Ads • Case Study

DTC Scale & Automated Creative Optimization

Scaling high-growth brand funnels using dynamic video variations and automated lookalike testing systems.

ClientLuxeWear Premium Retail

Timeline90-Day Campaign Loop

Core CategoryMeta Ads

Click to Open Fullscreen Lightbox

1 / 8

+217%

Purchase ROAS Lift

1.6M

Total Social Reach

4.2X

Average Campaign ROAS

The Challenge

Creative fatigue was eroding ad efficiency. Purchase ROAS would crash every time the client attempted to scale budget beyond $50k/month, requiring constant manual interventions and costly creative re-shoots.

The Strategy

Engineered a rapid creative-testing engine focusing on high-retention video variations and dynamic catalog placements. Deployed audience aggregation pipelines to capture and pool custom pixel signals.

Execution & Results

Created and launched over 30 video ad variations per week. Leveraged Meta's Advantage+ framework backed by strict custom budget rules, and structured campaigns to bypass standard overlap bidding constraints. Successfully scaled monthly ad spend by 5x while maintaining a robust, profitable purchase return on ad spend. Campaign stability reached an all-time high with minimal fatigue issues.

Key Takeaways

High creative variation testing velocity prevents audience weariness and keeps CPMs stable at high budgets.
Advantage+ automation performs best when backed by clear exclusions and consolidated audience parameters.
Video hook variations (first 3 seconds) account for over 70% of paid conversion variance.