Jazzo Store — High-Performance Streetwear Commerce
High-end designer streetwear store with custom product matrices, dynamic category filtering, CDN image pipelines, and mobile-first layouts achieving 99+ Lighthouse.
0.4s
Page Load Speed
99+
Lighthouse Score
3×
Conversion Lift
Client
Jazzo Store
Industry
Fashion / E-Commerce
Location
India
Services
Next.js Development, Headless Commerce +2 more
The Challenge
Jazzo Store needed a premium streetwear e-commerce experience that could compete with global fashion brands. Their existing WooCommerce site was slow (8s load), had poor mobile UX, and no filtering — resulting in a 78% bounce rate on mobile.
The Strategy
Migrated to a headless Next.js 14 architecture with edge rendering. Built a custom product matrix system allowing multi-attribute filtering (size, colour, category, price) without full-page reloads. Implemented CDN-first image delivery via Cloudinary.
Execution & Results
Designed and built the full frontend in 6 weeks. Implemented infinite scroll product grids with Intersection Observer. Built custom size guide overlays, wishlist functionality, and cart persistence via localStorage with Zustand state management.
Page load speed dropped to 0.4s. Lighthouse score hit 99+. Mobile bounce rate fell from 78% to 31%. Conversion rate increased 3× within the first month of launch.
Services Provided
- Next.js Development
- Headless Commerce
- CDN Image Pipeline
- Mobile-First UX
Technologies & Tools
“The site Uptrix built for us makes our brand look world-class. Sales have tripled and our customers spend more time than ever on the product pages.”
Founder
Jazzo Store
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