Vastra Store — Headless Shopify Ethnic Fashion
Premium ethnic fashion store built on headless Shopify with high-speed catalogs, dynamic banners, and personalised product recommendation engines.
Shopify
Headless Commerce
0.5s
Load Time
+45%
Add-to-Cart Rate
Client
Vastra Store
Industry
Fashion / Ethnic Wear
Location
India
Services
Headless Shopify, Next.js Frontend +2 more
The Challenge
Vastra's standard Shopify theme was limiting their ability to differentiate in a crowded ethnic wear market. Slow page loads (4.2s), basic search, and no personalisation meant high cart abandonment.
The Strategy
Decoupled the Shopify storefront with a custom Next.js frontend connected via Storefront API. Built a personalisation layer using browsing history and purchase data to surface contextually relevant recommendations.
Execution & Results
Built a fully custom headless Shopify storefront with a Next.js 14 frontend. Implemented Algolia search with faceted filtering, dynamic collection banners, and an ML-based product recommendation carousel. Image delivery via Shopify CDN with automatic format optimisation.
Page load time dropped to 0.5s. Add-to-cart rate improved 45% from personalised recommendations. Session duration increased 60% due to the improved browsing experience.
Services Provided
- Headless Shopify
- Next.js Frontend
- Product Recommendation Engine
- Mobile-First Performance
Technologies & Tools
“Our conversion rate improved dramatically and customers are spending much more time discovering products. The personalisation engine alone was worth the investment.”
CEO
Vastra Store
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