Calgary Florist — Local E-Commerce with Same-Day Delivery
High-conversion florist e-commerce store with same-day delivery zone logic, occasion-based product bundling, and local SEO — driving 180% more online orders.
+180%
Online Orders
Top 3
Local Search Rankings
4.9★
Customer Rating
Client
Calgary Florist
Industry
Retail / Floristry
Location
Canada
Services
E-Commerce Development, Local SEO +2 more
The Challenge
Calgary Florist was losing local orders to competitors with faster, cleaner online stores. Their existing WooCommerce site had no delivery zone logic, no occasion filtering, and a 6-step checkout — resulting in 74% cart abandonment.
The Strategy
Built a conversion-optimised florist store with occasion-first navigation (birthdays, anniversaries, funerals, corporate), real-time delivery zone validation by postal code, and a 2-step checkout optimised for impulse-occasion gifting.
Execution & Results
Developed a custom Next.js storefront with postal code delivery validation, same-day cut-off time logic, and dynamic upsell prompts (add-on chocolates, vases, greeting cards). Implemented Google Shopping feed and local SEO pages for 8 Calgary neighborhoods.
Online orders increased 180% within 90 days. The store ranked in the top 3 for 'florist Calgary' and 12 neighborhood delivery queries. Customer satisfaction averaged 4.9★ from the simplified gifting experience.
Services Provided
- E-Commerce Development
- Local SEO
- Same-Day Delivery Logic
- Google Shopping
Technologies & Tools
“We went from taking orders by phone to having a store that sells on autopilot. The delivery zone feature alone saved us dozens of failed delivery attempts per week.”
Owner
Calgary Florist
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