Ecofitz — 99/100 Lighthouse Eco-Commerce Store
Eco-friendly consumer store with green-first storytelling, robust search, minimal load latency, and a 99/100 Lighthouse performance score driving 70% more organic traffic.
99/100
Lighthouse Score
0.3s
Time to Interactive
+70%
Organic Traffic
Client
Ecofitz
Industry
Sustainable Retail
Location
India
Services
Edge-Optimised E-Commerce, Green Storytelling Design +2 more
The Challenge
Ecofitz's brand story — sustainability first — wasn't translating into their digital experience. A heavy WooCommerce site with 6.2s load times and no SEO foundation was contradicting their eco-conscious brand message.
The Strategy
Built a carbon-conscious web experience: minimal JavaScript, edge-cached assets, aggressive image compression, and an SEO architecture that generated 300+ indexable product + category pages from day one.
Execution & Results
Migrated to Next.js with static generation for all product pages. Implemented Algolia search with real-time typo tolerance. Built a green-palette design system with sustainable storytelling sections and certification display components.
Time to Interactive reached 0.3s — 95% faster than the previous site. Lighthouse score hit 99/100. Organic traffic grew 70% within 4 months from improved Core Web Vitals and new SEO-rich category pages.
Services Provided
- Edge-Optimised E-Commerce
- Green Storytelling Design
- Product Search
- SEO Architecture
Technologies & Tools
“A fast, beautiful website that actually reflects what our brand stands for. Uptrix delivered both performance and purpose in one product.”
Co-Founder
Ecofitz
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