Hearing Centre — Local PPC Lead Machine
Designed and launched targeted local search campaigns to capture high-intent audiology service queries, driving 142% more leads at 28% lower cost.
+142%
Lead Volume
-28%
Cost Per Lead
4.2×
Campaign ROAS
Client
Hearing Centre
Industry
Healthcare / Audiology
Location
Canada
Services
Google Search Ads, Local Campaigns +2 more
The Challenge
Hearing Centre's existing Google Ads campaigns were generating clicks but minimal qualified leads. Broad-match keywords were attracting irrelevant searches, and landing pages had no conversion optimisation — resulting in wasted budget and high CPLs.
The Strategy
Restructured campaigns around exact and phrase-match high-intent audiology terms. Built a granular negative keyword list of 400+ exclusions. Redesigned landing pages with single focused CTAs and local trust signals.
Execution & Results
Launched 4 tightly themed ad groups targeting distinct services (hearing aids, tinnitus treatment, hearing tests, children's audiology). Implemented call tracking via Google forwarding numbers. Weekly search term audits to continuously feed negatives.
Lead volume increased 142% while cost per lead dropped 28% — all within the same monthly budget. Campaign ROAS reached 4.2× within 60 days of launch.
Services Provided
- Google Search Ads
- Local Campaigns
- Negative Keyword Management
- Landing Page CRO
Technologies & Tools
“We went from paying $120 per lead to under $85, and the volume more than doubled. Uptrix fundamentally changed our acquisition economics.”
Practice Manager
Hearing Centre
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