Knovatek Inc. — $2.4M Pipeline from Google Ads
Engineered scalable Performance Max and B2B search ads to drive global demo bookings, generating a $2.4M pipeline and 3.8× more qualified signups.
3.8×
Demo Signups
$2.4M
Pipeline Value
+88%
SQL Conversion
Client
Knovatek Inc.
Industry
B2B SaaS / Technology
Location
Canada
Services
Performance Max, B2B Search Ads +2 more
The Challenge
Knovatek needed a predictable, scalable channel for qualified B2B demo bookings globally. Their previous agency's campaigns drove traffic but failed to generate sales-qualified leads — the gap between MQL and SQL was costing them deals.
The Strategy
Implemented offline conversion import to feed closed-won deal values back into Google's smart bidding. Built a Performance Max campaign layered with strong audience signals from CRM data and retargeting lists.
Execution & Results
Designed 6 landing page variants with localised copy for North America, UK, and ANZ. Ran A/B tests weekly. Set up automated Slack alerts for lead quality scoring. Deployed remarketing ads targeting demo-abandoners within 24 hours.
Demo signups grew 3.8× and SQL conversion improved 88%. Google Ads directly attributed $2.4M in closed pipeline within the 6-month campaign window.
Services Provided
- Performance Max
- B2B Search Ads
- Landing Page CRO
- Pipeline Attribution
Technologies & Tools
“Uptrix turned our Google Ads into a genuine revenue engine. $2.4M in attributed pipeline is a number our board has never seen from a single channel.”
VP of Growth
Knovatek Inc.
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