iKare Home — 180% More Elderly Care Bookings
Rebuilt local lead generation funnel for home care services, achieving 180% more inquiries and 3.6× booking rate at lower cost per call.
+180%
Inquiries
3.6×
Booking Rates
-22%
Cost Per Call
Client
iKare Home
Industry
Home Healthcare
Location
Canada
Services
Local Search Ads, Call Tracking +2 more
The Challenge
iKare Home served a sensitive eldercare audience where generic ad language failed to convert. High CPCs from competitive healthcare terms were draining budget on low-intent clicks, and call tracking was non-existent — making attribution impossible.
The Strategy
Built compassion-focused ad copy frameworks that spoke directly to family decision-makers. Implemented dynamic call tracking with service-type attribution and set up lead quality scoring to filter out non-eligible inquiries.
Execution & Results
Launched 3 geo-targeted campaigns for Greater Toronto, Ottawa, and Calgary. Deployed call-only ads for mobile users. Built a trust-first landing page with family testimonials, certifications, and a simple 2-field inquiry form.
Inquiries grew 180%, booking rate increased 3.6×, and cost per qualified call dropped 22% — all within a maintained monthly budget. Attribution clarity improved lead-to-intake conversion by 40%.
Services Provided
- Local Search Ads
- Call Tracking
- Conversion Mapping
- Landing Page Rebuild
Technologies & Tools
“Uptrix helped us reach the families who genuinely need our services. The inquiry quality improvement was just as important as the volume.”
Director of Operations
iKare Home
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