ToeZone UK — 6.4× Shopping ROAS at Scale
Scaled shopping campaigns and search ads for UK footwear brand, driving 6.4× shopping ROAS and 210% more online sales.
6.4×
Shopping ROAS
+210%
Online Sales
5.1M
Impressions
Client
ToeZone UK
Industry
Retail / Footwear
Location
United Kingdom
Services
Google Shopping, Smart Bidding +2 more
The Challenge
ToeZone UK's Google Shopping campaigns were profitable but severely under-scaled. Their product feed had poor titles, missing GTINs, and no structured segments — limiting Google's ability to match products to high-intent buyers.
The Strategy
Rebuilt the Merchant Center feed with optimised product titles, full GTIN coverage, and detailed attribute mapping. Restructured Shopping campaigns into brand/non-brand and price-tier segments with dedicated bidding strategies.
Execution & Results
Launched Standard Shopping + Performance Max hybrid. Optimised product titles with competitor keyword analysis. Deployed seasonal budget rules for bank holidays and peak retail weeks. Built RLSA retargeting layers for cart abandoners.
Shopping ROAS reached 6.4× at sustained budget levels. Online sales grew 210% YoY. Total impression share expanded to 5.1M monthly, establishing ToeZone as a top-of-market presence in UK footwear search.
Services Provided
- Google Shopping
- Smart Bidding
- Retargeting
- Product Feed Optimisation
Technologies & Tools
“Our Google Shopping revenue tripled. Uptrix's feed optimisation alone was worth the entire engagement fee.”
E-Commerce Director
ToeZone UK
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