SERS Australia — $4.1M Engineering Contract Pipeline
Structured complex commercial search campaigns to capture high-value enterprise engineering contract opportunities, generating $4.1M in pipeline.
+94%
Enterprise Leads
5.8×
ROAS Realized
$4.1M
Contract Pipeline
Client
SERS Australia
Industry
Engineering / B2B Services
Location
Australia
Services
Enterprise Search Ads, Geographic Bidding +2 more
The Challenge
SERS Australia operated in a niche engineering services market where standard broad keyword approaches failed to attract decision-makers. Long sales cycles meant attribution was complex and standard PPC metrics were misleading.
The Strategy
Built a specialist B2B intent keyword map covering engineering procurement, contractor sourcing, and compliance certification queries. Implemented multi-touch attribution aligned to the 60–90 day sales cycle with offline conversion tracking.
Execution & Results
Structured 5 campaigns by engineering discipline: civil, structural, mechanical, electrical, and compliance. Deployed aggressive geographic bidding modifiers for NSW and VIC commercial hubs. Ran A/B tests on 3 landing page variants with industry-specific copy.
Enterprise qualified leads increased 94%. The $4.1M pipeline generated within 8 months delivered a 5.8× return on the total ad investment, validated through closed-contract attribution.
Services Provided
- Enterprise Search Ads
- Geographic Bidding
- B2B Lead Generation
- Ad Scheduling
Technologies & Tools
“The pipeline SERS generated through Google Ads in 8 months exceeded our entire previous year of business development spend. Remarkable result.”
Managing Director
SERS Australia
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