D2C Beauty Brand — 44M+ Impressions at Scale
Scaled dynamic catalog ads and video hooks to drive 44M+ impressions, 22M+ engagements, and 2.5M+ landing page views for a DTC beauty brand.
44M+
Impressions
22M+
Engagements
2.5M+
Landing Page Views
Client
D2C Beauty & Personal Care Brand
Industry
Beauty / Personal Care
Location
India
Services
Meta Dynamic Catalog Ads, Video Creative Strategy +2 more
The Challenge
The brand was struggling to scale beyond ₹5L/month in Meta spend without ROAS collapse. Creative fatigue was the primary culprit — the same 3–4 ads running for months had exhausted their audience pools.
The Strategy
Deployed a rapid creative iteration engine: 20+ new video variations per week with distinct first-3-second hooks. Built a full-funnel architecture from awareness (video views) through consideration (catalog) to conversion (retargeting).
Execution & Results
Launched Advantage+ catalog campaigns with custom product sets. Produced lifestyle UGC videos for top-of-funnel. Built lookalike audiences from high-LTV purchasers. Implemented 7-day view, 1-day click attribution windows.
44M+ impressions, 22M+ engagements, and 2.5M+ landing page views across a 90-day campaign. ROAS stabilised at 3.8× at 5× the previous spend level.
Services Provided
- Meta Dynamic Catalog Ads
- Video Creative Strategy
- Lookalike Scaling
- Retargeting
Technologies & Tools
“Uptrix cracked the creative fatigue problem we'd been fighting for 8 months. The volume and quality of our Meta results are unrecognisable from before.”
Marketing Director
D2C Beauty Brand
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