International Lead Generation — 612K Reach, Multi-Country
Scaled multi-country lead capture campaigns with lookalike targeting and custom automated lead routing — reaching 612K users across 5 countries.
612K
Reach
998K
Impressions
$2,612
Total Spend
Client
International Lead Generation
Industry
B2B Services
Location
Global
Services
Multi-Country Meta Campaigns, Lookalike Scaling +2 more
The Challenge
The client needed to generate qualified B2B leads across 5 international markets from a single unified campaign infrastructure — without duplicating creative production costs or management overhead across regions.
The Strategy
Built a single campaign template framework with dynamic localisation layers — geo-targeted ad sets with region-specific copy variations, all feeding into a centralised lead management system with automated regional routing.
Execution & Results
Launched campaigns across US, UK, India, UAE, and Australia. Used 1% lookalike audiences built from high-LTV customers in each market. Integrated Zapier routing to send leads directly to regional sales CRMs within 60 seconds of form submission.
612K total reach and 998K impressions at an efficient $2,612 total spend — an effective CPM of $2.62. Lead-to-appointment rates averaged 18% across all markets.
Services Provided
- Multi-Country Meta Campaigns
- Lookalike Scaling
- Automated Lead Routing
- Creative Localisation
Technologies & Tools
“Managing 5 international markets from one campaign framework was something we thought was impossible. Uptrix made it simple and incredibly cost-efficient.”
Head of International Sales
B2B Services Group
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