Canadian Real Estate — 588 Leads at $17 CPL
Designed hyper-local Meta lead form campaigns targeting prospective homebuyers and property investors, generating 588 qualified leads at just $17 CPL.
588
Leads Generated
$17
Cost Per Lead
$10K
Ad Spend
Client
Canadian Real Estate Lead Generation
Industry
Real Estate
Location
Canada
Services
Meta Lead Forms, Hyper-Local Targeting +2 more
The Challenge
The real estate market in Canada had seen CPLs balloon to $60–$80 from generic demographic targeting. The client needed high-volume, qualified homebuyer leads within a fixed $10K monthly budget.
The Strategy
Replaced broad demographic targeting with a hyper-local interest + behaviour matrix — targeting users who had recently searched property sites, engaged with mortgage content, or lived within 15km of target listings.
Execution & Results
Built native Meta instant lead forms with 4-field qualification (location, budget, timeline, property type). Ran 8 creative variants with property photography and lifestyle imagery. Optimised daily based on lead-to-appointment rate from CRM data.
588 qualified leads generated at a $17 CPL average — 65–75% below the market benchmark — from a $10K spend window.
Services Provided
- Meta Lead Forms
- Hyper-Local Targeting
- Audience Segmentation
- Lead Nurturing
Technologies & Tools
“We were paying $65 a lead before Uptrix. Getting qualified buyer inquiries at $17 in a market like Toronto felt impossible until it happened.”
Brokerage Owner
Canadian Real Estate
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