Education Lead Gen — 448 Registrations at $2.27 CPA
Launched targeted demographic campaigns and video ads promoting professional education program registrations, achieving 448 sign-ups at just $2.27 CPA.
448
Registrations
$2.27
Cost Per Registration
$1,015
Total Ad Spend
Client
Education Lead Generation
Industry
Professional Education
Location
India
Services
Meta Video Ads, Demographic Targeting +2 more
The Challenge
The education client needed high registration volume for a professional certification program at the lowest possible CPA. Previous attempts at lead generation via Google had produced CPLs of $12–$18 — too expensive for their programme economics.
The Strategy
Meta's education-seeker audience clusters offered a far more efficient path. Built video-first campaigns showing real student outcomes, followed by retargeting sequences for video viewers who hadn't yet registered.
Execution & Results
Produced 3 short-form testimonial videos (30–60 seconds). Built a 2-step funnel: interest video → registration landing page. Ran 6 audience segments including interest-based, lookalike, and retargeting. Optimised for completed-registration conversion event.
448 registrations generated from $1,015 total spend — a $2.27 CPA, 80% below the Google benchmark. Retargeting audiences alone contributed 38% of all conversions.
Services Provided
- Meta Video Ads
- Demographic Targeting
- Retargeting
- Lead Form Optimisation
Technologies & Tools
“We enrolled more students at $2 a lead than we ever could with our previous $15 CPL campaigns. The Meta strategy was a complete game-changer.”
Programme Director
Professional Education Institute
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